{"id":10520,"date":"2020-03-21T23:47:38","date_gmt":"2020-03-21T23:47:38","guid":{"rendered":"https:\/\/stg-z48vid.elementor.cloud\/corporate-sale"},"modified":"2026-10-13T07:14:21","modified_gmt":"2026-10-13T07:14:21","slug":"company-sale","status":"publish","type":"page","link":"https:\/\/cnx-transactions.de\/en\/services\/company-sale","title":{"rendered":"Company Sale"},"content":{"rendered":"\t\t
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Company Sale<\/span> Sell for the value your company deserves.<\/span><\/span><\/h1>\n\t\t\t\t\t

Selling a company runs in three phases: preparation, approaching the market, and negotiation through to closing. We run that process for you, while you concentrate on your day-to-day business.<\/p>\n\t\t

\n \t\t\t\n\tDiscuss your sale\n<\/a>\n\t\t\t\t\t\n\tHow the sale works\n<\/a>\n\t\t\n<\/div>\n\t\t\t

30 minutes \u00b7 video call \u00b7 confidential<\/p>\n\t\t\n<\/div>\n

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01<\/p>\n\t\t

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Preparation<\/p>\n\t\t\t\t\t

Your company is prepared
for sale<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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02<\/p>\n\t\t

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Market and scrutiny<\/p>\n\t\t\t\t\t

The right buyers
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03<\/p>\n\t\t

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Negotiation and closing<\/p>\n\t\t\t\t\t

From the purchase agreement
to closing<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\t\t\t\t\t

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Who we work for<\/p>\n\t\t\t\t\t

Specialists in
owner-managed companies & SMEs.<\/span><\/h2>\n\t\t\t\t\t

We advise owner-managed mid-sized companies with an enterprise value of \u20ac10 to 100 million.<\/p>\n\t\t\n<\/div>\n

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Strategic sale<\/p>\n\t\t

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Succession<\/p>\n\t\t

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Change of shareholders<\/p>\n\t\t

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Financial investor<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t

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Selling a company<\/span> raises the kind of questions that keep you awake at night.<\/h2>\n\t\t\n<\/div>\n
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\u201cI'll only sell once. Am I really ready?\u201d<\/p>\n\t\t\n<\/div>\n

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\u201cIf word gets out too early, I'll lose my team and my customers.\u201d<\/p>\n\t\t\n<\/div>\n

\n \t\t\t\u201c<\/span>\n\t\t\t\t\t

\u201cIf I negotiate with only one buyer, I'm the one with less leverage.\u201d<\/p>\n\t\t\n<\/div>\n

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\u201cThe sale occupies me every day while my business suffers.\u201d<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t

This is exactly what we're here for.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t

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Your advantages<\/p>\n\t\t\t\t\t

What a professionally run sale<\/span>
gives you.<\/h2>\n\t\t\n<\/div>\n
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Certainty<\/p>\n\t\t\t\t\t

Experience you only need once<\/h3>\n\t\t\t\t\t

You are selling your company for the first and only time. We have been guiding this process for over 15 years \u2013 and we know what matters before it becomes a problem.<\/p>\n\t\t\n<\/div>\n

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Discretion<\/p>\n\t\t\t\t\t

Discretion from the outset<\/h3>\n\t\t\t\t\t

Your name is only revealed after a confidentiality agreement is signed. Your team, your customers and your competitors learn nothing until you decide otherwise.<\/p>\n\t\t\n<\/div>\n

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Leverage<\/p>\n\t\t\t\t\t

A higher price through competition<\/h3>\n\t\t\t\t\t

Several vetted bidders instead of a one-on-one negotiation. Leverage comes from having real alternatives.<\/p>\n\t\t\n<\/div>\n

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Focus<\/p>\n\t\t\t\t\t

A clear head for the business<\/h3>\n\t\t\t\t\t

You run your company, we run the sale. That keeps performance stable \u2013 which is exactly what matters.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t

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Talk to us \u2013
before you talk to a buyer.<\/h2>\n\t\t\t\t\t\n\tDiscuss your sale\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t
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The process<\/p>\n\t\t\t\t\t

How does selling a company<\/span>
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Three phases lead from preparation through approaching the market to closing.<\/p>\n\t\t\n<\/div>\n

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01<\/p>\n\t\t\t\t\t

Preparation<\/p>\n\t\t\t\t\t

Your company is prepared for sale.<\/h3>\n\t\t\t\t\t

It starts with clarity about your personal objectives: a full or partial sale, price expectations, timeframe and \u2013 where there are several shareholders \u2013 a shared position.

On that basis, the business plan and financial model are built. For approaching buyers, the anonymous teaser and the information memorandum follow \u2013 the document buyers use to examine your company seriously for the first time \u2013 along with a prepared data room.

The actual increase in value happens beforehand \u2013 as part of exit readiness.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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02<\/p>\n\t\t\t\t\t

Market and scrutiny<\/p>\n\t\t\t\t\t

The right buyers come to the table.<\/h3>\n\t\t\t\t\t

Suitable parties are approached personally: strategic buyers, financial investors or family offices.

First, a non-disclosure agreement (NDA) is put in place, without your name being mentioned or circulating publicly beforehand. Then come indicative offers (letters of intent, LOIs), management presentations and due diligence, in which buyers examine figures, contracts and risks in the data room.

Several serious bidders mean not only a higher price, but also better terms on structure and warranties \u2013 and a significantly lower risk of having to restart the entire process if one buyer drops out during due diligence.<\/p>\n\t\t\n<\/div>\n\t\t\t\"Zwei\t\t\n<\/div>\n

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03<\/p>\n\t\t\t\t\t

Negotiation and closing<\/p>\n\t\t\t\t\t

From the purchase agreement (SPA) to closing.<\/h3>\n\t\t\t\t\t

On the basis of the binding offers, you select the buyer from the remaining bidders.

The share purchase agreement (SPA) and ancillary agreements are then negotiated: purchase price, payment structure, warranties and your role after handover.

Signing before a notary follows \u2013 a legal requirement for transferring shares in a German company \u2013 and then completion with payment of the purchase price (closing).

Duration: typically 9 to 12 months \u2013 from preparing the documents to the notary appointment. If you have invested in exit readiness<\/u> beforehand, you shorten that window and reduce the risk of buyers dropping out mid-process.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t

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Confidentiality<\/p>\n\t\t\t\t\t

How do I sell<\/span> without unsettling
my employees and customers?<\/h2>\n\t\t\t\t\t

Discretion protects value: unrest in the team or rumours among customers and competitors cost you leverage. That is why the approach runs anonymously, every interested party signs a confidentiality agreement, and sensitive figures are released in stages.<\/p>\n\t\t\t\t\t

When you tell your team about the sale
is your decision, not the process's.<\/p>\n\t\t\t\t\t\n\tDiscuss your sale in confidence\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t

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Division of roles<\/p>\n\t\t\t\t\t

You have a company to run.
We run the sale<\/span>.<\/h2>\n\t\t\t\t\t

Your day-to-day business carries on \u2013 we take on the operational load of the sale. At the decisive moments, such as management presentations, due diligence and negotiation rounds, we prepare you properly rather than leaving you to it.<\/p>\n\t\t\n<\/div>\n

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What we take on<\/p>\n\t\t\t\t\t

The entire sale process<\/h3>\n\t\t
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Documents, financial model and data room<\/p>\n\t\t\n<\/div>\n

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Buyer research and personal approach<\/p>\n\t\t\n<\/div>\n

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Managing competitive tension and the timetable<\/p>\n\t\t\n<\/div>\n

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Leading negotiations through to closing<\/p>\n\t\t\n<\/div>\n

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Coordinating lawyers, tax advisors and auditors<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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What stays with you<\/p>\n\t\t\t\t\t

Your company and the decisions<\/h3>\n\t\t
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Which buyers are considered<\/p>\n\t\t\n<\/div>\n

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Which offer counts for you<\/p>\n\t\t\n<\/div>\n

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Management presentations: you present your company to buyers in person (we prepare you for it)<\/span><\/p>\n\t\t\n<\/div>\n

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Taking part in due diligence: answering questions, explaining documents (we prepare you and we are there with you)<\/span><\/p>\n\t\t\n<\/div>\n

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When and on what terms you sign<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\t\t\t\t\t

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Expertise<\/p>\n\t\t\t\t\t

Who guides your sale<\/span>.<\/h2>\n\t\t\t\t\t

Dr Willem Keijzer<\/a> leads your sale personally \u2013 together with a well-practised team that builds the financial model, the sale documents and the data room. More than 25 years of experience: the doctorate-qualified engineer has advised DAX-listed corporations as well as mid-sized companies on strategy, digital transformation and operations. Since 2010 he has been guiding entrepreneurs through the sale of their companies.<\/p>\n\t\t\t\t\t