The team behind CNX

About CNX Transaction Partners – M&A advisory since 2010

CNX Transaction Partners is an independent M&A advisory firm with offices in Munich and Amsterdam. Since our founding in 2010, we have been supporting mid-market entrepreneurs and owners in the sale of their companies – from the initial preparations through to the successful completion of the transaction.

30 minutes · video call · confidential

Bridge pylon reflected in a puddle on the walkway

01

Hands-on experience

Our expertise stems from genuine
hands-on experience in strategy,
operations and digital change.

02

Value before the sale

We unlock the value of your
company before the sale – not
just the buyer afterward.

03

The right buyers

We know the buyers who truly fit
your company – international
reach, personalized approach.

Our story

How one sale became an M&A advisory firm

Our story begins in 2010. A family business owner asked our founder, Dr Willem Keijzer, to assist with the sale of a subsidiary. After careful consideration, he agreed – and successfully sold the company to a buyer from India.

In the process, he realized that he found this work exceptionally enjoyable. He also realized that this – at the intersection of strategy, operations, and digital transformation – is where all his experience comes together.

Above all, however, he realized that selling a company is one of the most important moments in an entrepreneur’s professional life – and deserves a partner who has done this more often than he has. After all, most entrepreneurs go through this experience only once.

That same year, he founded CNX Transaction Partners.
Meeting room in the CNX office with a conference table, floor lamp and window Dr Willem Keijzer, founder and Managing Partner of CNX Transaction Partners, leaning in a doorway and smiling

That is also what our name stands for

These three steps are the common thread running through everything we do.

Clarify.

Providing clarity on where you and your company stand today.

Navigate.

Guiding you safely through the sale process.

Exit.

The deal that does justice to your life’s work.

Explore our services

Managing Partners

Three partners, three perspectives,
one shared standard.

We guide every transaction with the same care we would apply to running our own company.

Dr Willem Keijzer smiling with his arms crossed in the office

Munich

Dr Willem Keijzer

Managing Partner & Founder

Industrial engineer (Eindhoven University of Technology), PhD in Mechanical Engineering (Technical University of Munich); has lived in Munich since 1999. After holding positions in strategic consulting and at a BMW Group company, Willem founded CNX Transaction Partners in 2010. He is an active private investor and author of specialised articles, including in the Financial YearBook. He is also a sought-after guest speaker – including at the Chamber of Commerce and Industry (IHK) and the Frankfurt School of Finance & Management – as well as a podcast guest, including on “Leaders in Consulting”.

Peter Crul in a dark jacket and white shirt against a light background

Amsterdam

Peter Crul

Managing Partner

20 years in international finance (including Bank of America, Deutsche Bank, Rabobank, KBC and ING) and 18 years in management consulting – most recently as a partner at Stanton Chase and AIMS International, where he served as Global Head Financial & Professional Services. Master’s degree from the University of Amsterdam.

Lodewijk Govaerts with his arms crossed against a light background

Amsterdam

Lodewijk Govaerts

Managing Partner

More than 30 years of experience in finance and operations at international corporations – including senior and board roles for ABN AMRO and Scotiabank across nine countries. Chartered Banker (Asian Institute of Chartered Bankers) and currently a supervisory board member at Indonesia Infrastructure Finance on behalf of the Asian Development Bank.

What we stand for

Our values

Erasmus Bridge in Rotterdam above the water under a cloudy sky

Passion

We enjoy our work

We like working with entrepreneurs who are as passionate about what they do as we are.

Integrity

Being able to rely on one another

We tell it like it is – what buyers are really thinking, even if it hurts. And anyone selling their business needs a partner they can rely on 100 percent. That’s why integrity is the guiding principle behind everything we do.

Respect

Mutual recognition

We respect entrepreneurial achievement and do everything we can to ensure the owner achieves the value their life’s work deserves.

Cable-stayed bridge seen from below against the light

Down-to-earth

Being authentic and pragmatic

That includes not telling people what they want to hear. It is the only way we achieve the best results for our clients.

FAQ

Frequently asked questions about us

When was CNX Transaction Partners founded?

CNX Transaction Partners was founded in 2010 by Dr Willem Keijzer. Since then, we have been supporting mid-market entrepreneurs from exit readiness through to the successful sale of their companies.

What does CNX stand for?

These three letters are the common thread running through our work: Clarify – providing clarity on where you and your company stand today. Navigate – guiding you safely through the sales process. Exit – the deal that does justice to your life’s work.

Where is CNX Transaction Partners located?

We have two offices: CNX Transaction Partners GmbH in Munich (Trautenwolfstraße 6) and CNX Transaction Partners B.V. in Amsterdam (Singel 126).

Who are the points of contact at CNX?

Your points of contact are our three Managing Partners: Dr Willem Keijzer in Munich, and Peter Crul and Lodewijk Govaerts in Amsterdam.

Who does CNX work for?

We work for mid-sized business owners, proprietors, and investors who wish to sell their company or their stake in a company – from preparation through to a successful closing.